If your property has been on the market for a period of about three months with no real interest such as viewings or enquiries, then it’s time to start looking at what the issues could be?
One of the main issues could be price. Have you gone with the advice of your agent or did you tell them what price to advertise your property? Sometimes it as simple as lowering the price to attract the attention. Today’s buyers can be savvy when new listings go up on the portals. The buyers who are looking for their ideal property will watch the market avidly and your property may be something they are interested in if it was just a little cheaper. The question you have to ask yourself is how quickly you want to sell or do you want to wait it out and hope that someone will pay the price you’re asking a year down the line?
It’s also advisable to ask your Agents advice at this stage as there are many avenues they may not have explored yet.
- Portal Performance Reports – Agents should be able to provide you with a copy and be able to analyse your properties performance on portals such as Zoopla, Rightmove, Primelocation, etc.
- Refresh photographs for the listing – Your property should be seen at it best potential, ensuring that it reflects a lifestyle that buyers want. If the original photographs were taken on a cloudy day, then ask for them to be retaken when the sun is out.
- Feedback from previous viewers – has your agent given you the feedback that they collect from the previous viewers of the property and have you acted on their suggestions?
- What’s the market like at the moment for comparable properties? – can your agent tell you how many of the properties like yours have sold in the area lately and how far off the marketed price they went for?
- Does the write up of your property reflect an ‘inviting’ description?
- Have you commissioned a floor plan for the property? This visual plan can help potential buyers visualise the layout of the property.
- Do you ensure that your property is presentable for each viewing?
- Mailing lists – Have your agents exhausted their contact list of potential buyers?
- Social Media Exposure – If your agent is not using social media as a marketing tool then they should!
- Do you feel comfortable that your agent is working hard to sell your property?
As well as these avenues, it can be as simple as speaking to a second agency to give your property more exposure. It doesn’t hurt to have more than one agent working for you. Before contacting a second agent make sure you check your Terms of Business with your initial agency as they may have a clause regarding second agents.
Always check the fine print.